Marketing FAQs

Many investors don't see the association between vacancy & income. Every week you wait to market your property costs you 25% of your monthly revenue. In real terms, this translates to $400 for a bread and butter lease/option. I have seen investors haggle over $20 for a washing machine and then wait 3 weeks to put it in. Drives me nuts.

However, in most cases, you will find a renter faster than a lease/option tenant unless you make your rental standards really high. In these scenarios, a renter is found faster 9 out of 10 times.

After 20 years of dealing with tenants, I have discovered that I make more money with lease/option tenants. They are also more likely to pay on time and leave my house in good order if they don't purchase it. If they do purchase my property, I can avoid real estate commissions and sell a property with zero rehab costs. 90% of lease/option tenants never exercise their option. Either way I make more money than with a straight renter.

You found me right? Now imagine your property being emailed to 1200 prospective tenants on Monday. Then imagine your property appearing on my site and 6 of my competitors. Finally, your property will appear a zillion times on craigslist before the month is over.

The speed at which a property is rented is a function of price. ALWAYS. It is not a function of neighborhood. The market price that I post on the site is the price that the property will move in about 3 weeks. If you want more rent, then you will wait longer. If you don't want to wait, then lower the price.

The speed at which a property is occupied is a function of price. ALWAYS. It is not a function of neighborhood. I will suggest numbers that it will make your property move in 6 weeks. The issue here is that there are fewer prospects interested in a lease/option than a pure renter.

Every Monday I broadcast email to over 1200 lease/option prospects who want a lease/option but haven't found the property they are looking for. There is an excellent chance that there will be 20 hits and 5 walk throughs the first Monday that your property is broadcast.

You are welcome to find your own, hire my competitor, or try everything at once. I'm so confident that I will be the first person to bring a tenant to the table that I don't care about my competition - including you. The only rule is that you can't come crying to me if I didn't place your tenant and things go sideways...